Canada's Commitment to Rethink Plastics

Introducing 10,000 Changes

10,000 Changes was created to help Canada move toward zero plastic waste by driving meaningful reductions in the plastic that’s produced, used, and discarded by Canadians.

Through a variety of initiatives, 10,000 Changes will inform and motivate Canadians to take action, work with businesses to celebrate innovation and reduce their reliance on plastics, and help governments lower their plastics footprint. There is no single solution to solving the challenges of plastic waste. What we require is a paradigm shift: a complete re-evaluation of our use of this material.

What we require is a paradigm shift: a complete re-evaluation of our use of this material.

There are many things we can do today to begin to reduce plastic waste. However, plastics have become so widespread, our modern standard of living is dependent on them. A change of this magnitude won’t be easy, and it can’t happen overnight.

Many of these materials will be with us for a long time, so it’s important that we use them more responsibly and try to improve their environmental performance, while methodically reducing our dependancy on them.

We’re all part of the solution

Consumers are starting this movement on the demand side, but to truly tackle this issue we will have to aim higher. Canadian businesses will have to bring alternatives to market, and ultimately make changes to their manufacturing, logistics, and service delivery models.

To learn how to get started, follow us on social media and stay tuned for more information on our upcoming public engagement, learning, and innovation programs.

Our Vision

A world where the products and services that enhance our standard of living are not dependent on the creation, use, or disposal of materials that harm our environment.


  • Reduced social acceptance of plastic waste.
  • Meaningful reductions to Canadians’ use and disposal of plastics.
  • Inspire Canadian corporations to bring innovations and alternatives to market.
  • Plastic waste remains a priority issue over the coming decades.